The visual identity needed an update to convey a more cohesive and modern aesthetic. Introducing smartphone compatibility to the heat-wear is a new and fictional approach.

The concept driving the visual identity aimed for a contemporary, sleek, and adventurous appearance, accentuated by bold contrasts to highlight courage. Shades of blue and red were selected to symbolize warmth and coldness.

During the logo's creation, the goal was to convey simplicity and attitude. The logo features a mountain shape while also representing a heating element. A clean, medium-weight font was chosen to maintain a neutral aesthetic.